In the wake of the Sitzer-Burnett verdict, where a jury found major real estate entities in breach of trust, it is a critical juncture for us, the individual real estate agents, to assert our value.

In the fast-paced world of real estate, where competition is fierce and clients have abundant options for representation, establishing a strong personal brand is essential for success.

Social media has continued to grow as an indispensable tool for real estate agents to showcase their properties and generate new leads from potential buyers. The ability to highlight beautiful visuals across an expansive reach of networks provides a strong platform for agents to effectively market homes.