With so many real estate apps on the market today, figuring out which ones deserve space on your phone or iPad isn’t easy. That’s why we put together this list of the most innovative real estate apps that are helping Realtors stay organized, market their brands, and close more deals in 2023 and beyond.
In this update, we revised our picks and gave a sneak peak of one very promising new app that is making waves on the conference circuit. We organized our selections by category, so be sure to use the table of contents on the left (or top of the page, on mobile) to find your new favorite app.
Up & Coming
25. REAL Messenger
After starting a buzz at a recent NAR conference, we couldn’t help but include Fredrik Eklund’s new app, REAL Messenger, on our list. It promises to bring together two things Realtors can’t live without: lead generation and social media. Think of it as an exclusive club for buyers, sellers, and agents offering information about hot properties that haven’t hit the MLS yet.
While the app is still fairly new, it could offer buyers and sellers of high-end homes a Zillow-like experience that is both better tailored to their needs and more fun and engaging. But Eklund and his team have a steep mountain to climb here, since social media apps live or die by something called network effect—the more people use the app, the more useful it becomes, and vice versa.
We’re going to keep a close eye on REAL Messenger, and we’d advise listing agents in hot markets to do the same.